SEO in 2026
Search engine optimization continues to evolve. Google's algorithms now prioritize user experience, content quality, and technical excellence more than ever.
Core Web Vitals
Page experience signals remain crucial. Focus on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
E-E-A-T Signals
Experience, Expertise, Authoritativeness, and Trust are more important than ever. Showcase author credentials, cite sources, and build your brand reputation.
AI-Generated Content
Google can detect low-quality AI content. Use AI as a tool to enhance human-written content, not replace it entirely.
Technical SEO
Schema markup, site speed, mobile optimization, and crawlability form the foundation of technical SEO. Neglect these at your peril.
Local SEO
For UK businesses, local SEO is essential. Optimize your Google Business Profile, gather reviews, and ensure NAP consistency.